Learn on-demand, in your own time; a comprehensive understanding of the asset management industry and your role as a marketer.
Course Content
Asset management in theory
What does White Marble do?
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What is asset management?
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Asset classes
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Alternatives
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Funds
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Approaches to building and measuring funds
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Investment fund fact sheets
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Risk and return
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Asset management in practise
Understanding markets, investors and clients
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Public and private markets
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The European asset management industry
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The US asset management industry
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Types of asset managers
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ESG and sustainable investing
The sustainable investing landscape
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EU vs. US attitudes to ESG
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Asset Management marketing
Marketing and asset management
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Your role in this industry
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The marketer’s toolkit
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